Week van het Geld
Financial Education
Campaign

The Dutch Ministry of Finance's "Week van het Geld" (Money Week) is a national initiative aimed at teaching children about financial literacy from an early age. Our challenge was to create a campaign that would resonate with both children and parents, making financial education engaging and accessible while maintaining the authority of a government initiative.

We developed a comprehensive campaign spanning outdoor advertising, educational materials, and digital content that used bright, approachable visuals combined with clear messaging to demystify financial concepts for young audiences.