Dutch Ministry of Finance, in partnership with TODAY.NL
'Week van het Geld'
The Dutch Ministry of Finance sought a creative, campaign to engage young audiences on the topic of financial literacy. Working under the theme “How do you stay in charge of your money?” —we were tasked to create a relatable character set relevant to the young audience to address relevant sub-topics like gaming, crypto, influencers, future planning, and money-related temptations.